Sharing information with the world is relatively easy with the advent of technology and social media. Phone calls, texts, email and social media are incredibly easy to access and use to relay information to your important family and friends contacts. We can use the aforementioned in an endless combination to spread the word. So if you are a business owner, how are you using these communications platforms to talk to your customers? How would you best utilize social media, beyond FB advertising, to reach out to your customers? What if customers would willingly advertise for you?
The various applications of technology and communications are boundless and how you use them can help grow a small business exponentially. What makes social media, texts, emails so effective is that it is an instantaneous delivery of a message. Regardless of which platform you use, you are directly communicating to someone who could, in turn, pass along your message. Being “viral” describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Such strategies take advantage of rapid multiplication to explode the message to thousands, to millions.
Small businesses need our help and consumers want to help small businesses survive and thrive while also being able to save a little money and have a great customer experience when they shop small businesses. The goal is to communicate great small business customer experiences with others using the channels we use everyday. Think about how it only takes a few seconds to send a message using any of the platforms that were mentioned earlier but how impactful that can be for a small business over time. Viral marketing and social media are a natural and beneficial combination worth exploring. Please continue to support your local small businesses!
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