We’ve all heard this term before, WIIFM. What’s In It For Me? There has to be value for a customer before they will consider your offer. When creating something or offering something of value, you have to start with the end result. The end result is the Customer Experience. In the traditional sense, when offering something to your defined market, you have to address key issues such as: solving a specific problem, the market is defined, customers are willing to pay for it and selling to them is repeatable.
WIIFM is central to all decision making by the consumer. We have to offer something that brings desirable value to their life or solve a problem they may be experiencing. If it is a service you might ask the customer, “What keeps you up at night when it comes to addressing the problem?”. Also asking “What solutions have you tried in the past and how did they work for you?” Asking the right questions helps determine if your solution will fit their needs. This is what product/market fit is all about. Any small business owner wants to be that “Go-To” business for their customers. If the customer is happy and satisfied with doing business with you, they very often tend to tell their family and friends so they can have that great “Customer Experience” with your business as well.
The purpose of the Virely blog is to show that consumers want solutions to their problems and they want an easy to use tool/method share company info with their family & friends. Whether it is finding a good electrician, places to eat, places to shop, a good realtor, mover, etc. We all prefer to minimize our search and research time for the things that we want to accomplish in life. Providing both small businesses and consumers a frictionless tool that allows one party to find another easily and provide those goods and services they offer and desire is central to Commerce.
For those that are either a Small Business Owner or a Consumer we will soon be introducing Virely. Virely is a new B2B SaaS Social Commerce Platform for Small Business. Virely’s goal is to help Small Business Owner’s solve their customer acquisition problem and also help consumers save money with reliable businesses by submitting customer referrals, in one(1) click through their email, text and social media accounts.
“By integrating proprietary algorithm-based referral code sharing technology & communications platforms such as text, email & popular social media channels such as Facebook & Twitter, Virely will help our small business subscribers generate brand awareness, create higher levels of brand exposure and increase their customer acquisition opportunities.” Virely is a WIIFM Solution to is coming to the market soon to help small business owners acquire more customers faster and at a lower cost.
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