We’ve all been there as a business owner, what affordable and effective marketing tools are available to bring more customers into my business? Do I use the standard tools such as D2C Advertising, radio, internet or newspaper to get the word out? What is my ROI for the aforementioned? Do I create my own solution? All of the previous questions are questions small business owners typically ask themselves when they desire to grow their new or established business. Scaling your solution to fit your business’ needs is also a pertinent issue that must be addressed. So with so much technology available, where do you start?
There are numerous types of solutions available for customer engagement and acquisition, but which type of solution works best for your business based on your industry and your specific offerings? It obviously depends on your needs, your budget and your current expertise. Most business owners will admit it is a combination of all of the above and time to implement and maintain are obvious factors as well. Depending on your level of understanding of technology, marketing and your customer engagement goals, each solution on the market has different offerings but can often be tailored to the business owner’s needs. Your desired marketing message, your content strategy and your target market all are critical factors in developing just the right message and delivery vehicle for that message. It can be confusing, to say the least, to try to develop your own system to reach out to your customers so we often do rely on the professionals to provide a tool for us to accomplish our customer engagement and customer acquisition goals. Many small businesses still rely on the traditional “Word of Mouth” referral in order to bring in new customers. The method is still effective but creating true viral brand awareness and brand exposure requires using technology and often times social media to get higher velocity of spreading the word about your business and your product or services offerings.
According to GlobalWebIndex.com, Ninety-five (95%) of the online population regularly use social websites or apps to communicate with family & friends. So if you want maximum exposure for your business, you should be tapping into the trends of how consumers communicate with one another and businesses in today’s ever changing society. Consumers spending habits can change in an instant so a vehicle to instantly communicate your offerings and let them share the news of your offering with their valuable referrals is key. If you stay in tune with how the general public and your niche audience communicate and desire to receive information that is important to them, you must use technology, to your advantage, to stay in touch with your customers.
Virely was created to address the pain point of customer acquisition for small business. Virely is a new B2B SaaS Social Commerce Platform for Small Business. By integrating proprietary algorithm-based referral code sharing technology & communications platforms such as text, email & popular social media channels such as Facebook & Twitter, Virely will help our small business subscribers generate brand awareness, create higher levels of brand exposure and increase their customer acquisition opportunities.
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