Customer Journey, it’s how we determine what a customer goes through to end up using our products or services. Knowing and understanding the customer’s journey while they deal with their pain points is vital to building the right products or providing the right services. The customer journey is typically broken down into the following five (5) components: Awareness, Consideration, Purchase, Retention, and Advocacy. The goal is to know, understand and effectively address each of the 5 Customer Journey components.
The key to understanding and addressing the journey is knowing what actions the persona that you are focusing on are taking during each phase. The goal of any product or solution is to solve the specific “pain point” of the customer in order for them to want to purchase specifically from you and hopefully they begin purchasing from you over and over again.
Before the journey can begin, the customer has to know you exist. But first, you need to know that the customer exists. If you haven’t created “buyer personas” or “customer avatars,” we recommend doing that first.
Having several buyer personas will help you a lot when targeting your marketing messages to different demographics. Keep in mind that each buyer persona has different needs, desires, goals, and objections, so different marketing messages that directly speak to your target audience may be needed. Also keep in mind that engagement is something that you want to strive for throughout the customer journey; however, engagement strategies will differ depending on where the buyer is on their journey.
What are your customer’s hopes, dreams, and aspirations? If you can dig into your customer’s psychographics, which is information such as like attitudes, aspirations, and values, you can create material that shows (without telling) how your product or service can fulfill various social, physical, and emotional needs.
Brand awareness should not be the beginning of your brand narrative. When you are building brand awareness and attempting to understand and address your customer’s journey, you should not be starting a new story. Instead, you should be picking up the story where the customer is. In a great brand story, the customer is the hero of the story. So, the narrative picks up before your brand is introduced.
The reason why Virely and the soon to be rebranded offering named “Dealium” application is being developed comes from the understanding that customer acquisition is a high priority and must solve “pain point” for many small business owners in the U.S. Dealium effectively addresses and helps solve the customer acquisition challenge that many small business owners face. On the consumer side, shoppers love to save time vetting local small businesses and can get more reliable information on businesses from their family and friends network and will also have the ability to save money in the process through referral reward discounts. Recent marketing studies indicate that consumers are being to rely less and less on advertisements and more on getting recommendations from family and friends networks. Dealium will help bring small businesses and their communities together, creating a win-win situation for all parties.
Be sure to check out the new Dealium, currently branded as Virely.io, website as we continue to work on building and launching this new value-added app referral marketing and social commerce application that will be launching in January 2022.
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