We are a few weeks into 2022 and C19 still has the country, markets and sentiment in a mess. Inflation is at its highest levels in 40 years and consumers are scrambling to find sometimes even the most basic of necessities. As a business owner, you still need a plan to how you are going to deal with all of this uncertainty. Product and services still need to be sold, employees and bills need to be paid, as usual. Inflation has affected every aspect of American life and as a business owner you are most likely dealing with labor shortages as well as maybe even a customer shortage. So lets discuss, in this blog, how you plan to face 2022 and be successful during a time when we have no definitive answer as to when life will get back to normal.
Regardless of your industry, your customers expectation will always be high. Product shortages due to supply chain issues, labor shortages due to C19 illness and other negative factors affect almost every business owner in the U.S. Communicating has always been easier but the nation has relied heavily on video conference as a primary way of staying in touch with one another. Whether it is the Thanksgiving Dinner, a company meeting or meeting with a customer, this nation relies heavily on using whatever method is most effective in staying in touch. An existing customer is familiar with your products and services but how do you communicate the features and benefits of your company and its offerings to new customers.
From a previous blog, I mention there are three(s) distinct areas of a value proposition. There is the Functional (product attributes/functional utility), Self-Expressive (opportunity for someone to communicate his or her self-image) and Emotional (the positive feeling when a customer purchases or uses a particular brand of good or service). The Emotional component of the product or service value proposition is often what leads to a customer referral. How does your customer feel after they just spent money with your company? NPS scores are quick ways to find out the level of happiness or dissatisfaction of a customer and many, many companies use NPS in their customer satisfaction analysis. At the end of the day, your company has to have a strategy on how they are going to meet today’s challenges. Nothing is for certain or guaranteed but it is vital to be able to address uncertainty with a plan. No one would have ever thought that the world would starting the 3rd year of C19 and the world is still very much unprepared to deal with it.
As I prepare to launch my startup, Dealium.io, I have spent months, days and hours planning every aspect of what is needed in order to try to make my company successful. Often we just look at the traditional business startup factors such as location, labor, materials and other related issues to starting and running a company. Today, we have to seriously consider supply chain and having backup systems, what if you have a customer or labor shortage and how do you incorporate everything under an “unusual times” business model. When I officially start to introduce my company to the world, it will be from the eyes of my intended or target customer. What are their pain points and why is it so important for them to be solved for them. It’s not enough to just introduce your product and hope that it catches the attention of potential customers. You have to understand their story and have a solution (product or service) that heavily compels the customer to act – today. In the case of Dealium, it is providing an app-based referral marketing platform that can quickly and easily connect my customers with new customers.
So when you think about 2022, what are you thinking about? How do you plan to begin to or continue to be able to add value to your customers? What are your customer’s most important pain points? What is it that will compel your customers to recommend your product or services to others? What are you doing to make sure you stay top of mind with your customers. As you are aware, referral marketing is the most effective way to bring in new customers. Referral marketing is also the most cost effective channel to bring in new business. If you aren’t using a referral marketing system because you are either were unaware or don’t feel you have the time, resources or expertise to launch your own referral campaigns, go to www.Dealium.io to learn more about our new app-based referral marketing technology. Be sure to checkout the published White Paper on the “Resources” tab on the Dealium website titled “Using SaaS Referral Marketing Technology & Social Media for Customer Acquisition to grow your Small Business”.
Dealium is a SaaS Referral Marketing Technology Platform that makes it easy & convenient for small businesses to connect with new customers through referrals from their existing customers. Using personal communications platforms such as SMS, Email and Social Media, our subscribers will be able to quickly & easily share Dealium subscriber business referral code hyperlinks with their family & friends in one(1) easy click in exchange for referral rewards such as discounts on first time or future product or service purchases.
Always remember that hope is not a strategy!
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