Offering customer discounts and promotional coupons are the number one factor in driving customer loyalty. With so many Consumers using discounts each day, it has proven to work in gaining customer loyalty. The more coupons a brand offers, the more likely its customers are to shop there again. Coupons are a great way for retailers to compel customers to buy something. 60% of shoppers love receiving digital coupons, and 50% are more likely to go in-store if they receive a coupon of some sort. Retailers who offer regular discounts and coupons record higher average order volumes from customers who use them than customers who don’t. This is because while consumers think they are saving more with the discount, they also end up buying more items.
So why does the method in which you offer discounts matter? With mobile device usage at an all-time high amongst all age groups, you have to go where consumers hangout. There are many new offerings that work to create a customer acquisition opportunity for businesses using technology as the access tool. On social media, using SMS, email have become the standard at which society communicates. With Covid becoming such an issue with consumers and small businesses, it is critical to offer solution that allows people to talk to one another and share information, good or bad, at a moment’s notice. What better tool than the one you look at approximately 100 times a day. Recent marketing polls state that Americans look at their smartphone about 96 times a day for various reasons. So why not create messaging that can be easily viewed and shared on these devices.
The reason for why all of this matters is that consumers love to save money and the easier you can make it for them, the more likely they are to incorporate it into their daily lives. Consumers love to save money even when inflation isn’t as prevalent as it is today. Digital Adoption of Technology is key to providing value for your customers but the foundation of regular usage of the delivery tool is important. A frictionless and easy to use tool that allows your customers to accomplish their goals is the optimal way to grow your business. At the writing of this blog, inflation has an annualized rate of approximately 6.9%. This level of inflation has not been seen in decades (1982) and Consumers, more than ever, are looking for ways to save on the goods and services purchases. This creates a search and find opportunity for the Consumer to find ways to keep more of their hard-earned money in their pockets. Why this is being mentioned is if you can provide a tool that allows consumers to find deals and be able to share those deals with others quickly and efficiently then you will most like have a loyal customer.
As long as business exists, Consumers are going to look for ways to save on the goods and services they desire and use every day. If someone can help a family member or friend save money as well with the same trusted businesses, they are more than likely to make the referral. As we have discussed since the Dealium blog launch, referrals are the most reliable and cost-effective way to grow your business. If you can offer a way to help customers save money and offer a great customer experience, they are highly likely to tell other about your business. This will most likely be done through their mobile devices (social media, SMS, email). The opportunities are limitless when you have the right plan and execute it properly. The goal is to get your current customers talking to their family and friends about your business so they will be intrigued enough to want to have a great customer experience with your business and save money at the same time.
Dealium is a new SaaS B2B Referral Marketing Technology Platform that directly connects small businesses with new customers through our proprietary algorithm-based referral code sharing technology incorporated with the customer’s SMS, Email & Social Media. Dealium creates brand awareness, brand exposure & new customer acquisition opportunities for our business subscribers while allowing their customers to save time & money searching for reputable local small businesses.
A product or service is only successful when the customer has success using it!
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