Dealsby Blog

Getting and keeping the attention of your customers can be difficult to say the least. Consumers are constantly bombarded with offers and sales pitches of competing products and services. The Consumer has a problem that they want solved and seek out businesses that can solve that problem with the least amount of friction and often expecting at the lowest cost. The urgency of the problem being solved can vary by customer, of course, with Consumers typically willing to pay more if the fix needed is urgent. We know that when a business is success, other businesses will often try to emulate that success by offering similar products and services but often can’t emulate the experience. That emulation can draw business away from your business so what are some of the business tactics you use to keep your customers happy, satisfied and loyal to your business?

Consumers are motivated by different things like convenience, savings, customer experience, quality of offering and often influenced by those they trust. A combination of the aforementioned are all keys to understanding consumer behavior. Saving money might be more important to one consumer whereas convenience might be more important to another. The key is understanding what’s more important to your customers and making sure you are offering the optimal customer experience. Offering a great customer experience will often lead to referrals and new business. According to the New York Times, 65% of all new business for small business owners in the U.S. is due to customer referrals. Customers feel more confident if someone else has experience and is pleased with a purchase.

A important thing to remember is business buyers don’t ‘buy’ our product or service, they ‘buy into’ our perspective and approach to solving their problems. When creating a customer experience that immediately has customers telling others, it is important to remember that you are solving a problem for your customers first and foremost. We often thing that the product or service is what wow’s the customer, in reality is actually how they feel about dealing with your company. Consumers want to feel assured that what you are offering helps them solve their problem at a fair price. Nothing benefits a business more when new customers reach out to your business because someone they know recommended that they do business with you.

Here are 10 motivations that move customers to buy. (Source: bizjournals.com)

• To enhance their status.
• To make a dream come true.
• To make amends.
• To be defiant.
• To feel good.
• To feel safe.
• To forget our problems.
• To make a statement.

If you have address one of the above mentioned motivations, you can often get customer’s talking about your business. We all love to save money when we can. If you can offer a incentive such as a discount to one of the aforementioned motivations, you are creating a more loyal customer. If you offer an incentive to refer and solve a motivation, you are often doubling your chances of bring more customers into your business. Think about your gross profit margin on your products and/or services and how offering a 1st time or repeat business discount can incrementally grow your business. There are countless marketing statistics on how referral marketing not only helps grow your business but can significantly lower your customer acquisition costs. A great customer experience is still the foundation of growing your business while offering a incentive to refer to your existing customers being the cherry on top. Having a easy to use and effective referral marketing solution can make offering referral rewards to your customers a frictionless task for your business. Many solutions on the market today require that you have a business website and run their solution on your site. How about a centralized solution that allows customers to find other industries and use their mobile devices to quickly and easily refer your business to their family and friends using SMS, Email and their Social Media accounts such as Facebook, Twitter, Pinterest and Linkedin?

Dealium is SaaS B2B Referral Marketing Technology that directly connects small businesses with new customers through our proprietary algorithm-based referral code sharing technology incorporated with the customer’s SMS, Email & Social Media.  

Dealium creates brand awareness, brand exposure & new customer acquisition opportunities for our small business subscribers while allowing their customers to save time, money & oftentimes frustration searching for reputable local small businesses.  

Dealium.io