Marketing can be a hit or miss proposition. Some ads work well, some have mixed results and some flat out fail. The reasoning is that sometimes we simply are not targeting the right customers with our message. As mentioned in previous blogs, solving a pain point and having a value proposition is vital to your business success. We think we know what customers want but often miss the mark. The key to offering the right product or service is target a very specific niche. The old saying goes if you market to everyone then you end up selling to no one. My favorite quote is trying to market to everyone is like trying to boil the ocean.
The key to getting the right customers to patronize your business and keep them coming back is a difficult task to say the least. There are obviously numerous ways to market your goods and services to your potential customers or are they receiving your message and your call to action. The key is understanding your marketing options and how each segment responds to each medium. The average consumer consciously and subconsciously are exposed to 6,000 to 10,000 ads per day. Radio, tv, internet, billboards, flying, mailings, ads on busses and the list goes on and on. Turns out the best way to advertise your business is through your existing customers. If you don’t have any customers because you are new you often have to resort to the aforementioned. Customers excited about your business have exponential viral potential for promoting your business. The key is you have to give the the right experience for them to want to share your business with those they trust, like family and friends, and also the right offers and platforms.
Referral marketing is the most trusted form of advertising that also has the highest ROL. Referrals were around before other forms of advertising even existed. The problem is that small business doesn’t use this method to its advantage. We often rely on the mass marketing tools in the hopes that we will bring in lots of new customers but often get mixed results. In order to create a winning customer acquisition plan, you have to give your customer a means to be able to promote your business, after they have received consistent great customer experiences, and also a carrot such as a discount in order to entice them to refer your business to others that trust their opinion. Think about it, you probably ask for and give referrals more than you realize.
As a tech entrepreneur that will be launching a disruptive technology such as Dealium, this technology will allow Small Business owners with limited budgets to be able to create viral brand awareness and brand exposure campaigns for only a few dollars per day. Through customer discovery and directly interviewing potential customers, Dealium addresses and help solve one of their most pressing pain points of customer acquisition. Discussing how other “sale lead” systems are taking large parts of their potential profit from a purchased lead, these business owners see Dealium as a tool that will be highly effective in helping them solve their customer acquisition problem at a much lower cost. Lower costs, higher profitability and more loyal customers in the end, Dealium addresses the financial, strategic and personal goals for its target audience.
So when you think about putting together a plan to address how you will get more customers to patronize your business, think about how customer referrals continue to be the most reliable and cost effective way to get that tasks done. Using disruptive technology such as Dealium’s proprietary referral marketing and customer engagement technology will allow Small Business Owners to save time, money and worry when landing those next new customers.
Dealium is a cloud-based SaaS Digital Referral Marketing & Customer Engagement platform that integrates referral code sharing technology, SMS, Email & popular social media platforms. Dealium helps create brand awareness, brand exposure & new customer acquisition opportunities for our small business subscribers.
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