Do you know why you do what you do? If you are a business owner, profit is not the correct answer. I believe, as a entrepreneur, its critical to understand why you do what you do as a business owner. We all know “what” we do and “how” we do it. Understanding exactly why you decide to offer a product or service to a particular customer segment is the foundation of all you do. Just like understanding your Brand. Your Brand is what you are. All of your actions and interactions with your customers and potential customers puts your Brand on display.
Over the last 2 years, I have worked day and night to develop a value-added problem solving solution that solves a true pain point for my target audience which is the small business community. In developing that solution, I first got out and talked to potential customers and consumers and asked them what is important to them and what have they tried in the past to solve their most pressing problems or issues.
Our brand awareness should not be the beginning of our brand narrative. We should not be starting a new story. Instead, we should be picking up the story where the customer is. Customers want to know how you can help them solve their problem(s) so the narrative picks up before our brand is introduced.
If we are building awareness on a new story about our brand, our customers won’t care. Showing how our story connects with theirs and helps them move toward their conclusion, they will latch on and identify with our brand message. It is easy to start off discussing your product or service and how it can help your potential customers. That is the wrong approach. the reason why that is wrong is that what you offer might not be what your customer is wanting to discuss or address. As most of us are natural sales people, we have the tendency to go right into features and benefits instead of working to understand what is important to the customer. That is when you get and keep the customer’s attention, why they know that you care about what is important to you. That is the central issue to why are we here. As mentioned earlier, if you are there to make a profit then that is the wrong answer.
My goal with Dealium is to create a centralized marketplace where small businesses and consumers can find one another in their communities. Helping Small Business Owners lower their customer acquisition costs while helping consumers save time and money finding small businesses that serve their needs is the North Star of Dealium. Countless conversations have been had with both Small Business Owners and Consumers on what is important to them. The Dealium platform will make it easier for both parties to find one another and for both parties to save money finding one another.
Think about why you do anything that you do. It is most likely to save time, money or effort accomplishing particular tasks that are important to you. As a business owner, you aren’t valuable to your customers until you help them solve their problem. Dealium’s approach to solving our customer’s problem is providing an easy to use and efficient referral marketing platform that allows customers to find one another and transact.
So the Dealium elevator pitch is: Dealium is a marketing technology company that directly connects small businesses with new customers through our customer referrals and referral rewards app. Dealium helps consumers save money and small business owners acquire new customers.
Checkout: Virely.co and Dealium.io to see if we can help solve your “finding more new customers” or help you or your family and friends save money with local Small Businesses in your community.
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