This is Dealium’s mission, north star and mantra. I grew up with parents who were small business owners when I was in college. As small business owners, my parents regularly struggled finding new customers to patronize their clothing business. As someone who has spent many years working in the business world and educated with a degree in Entrepreneurship, my personal goal has always been to help small business owners solve some of their most pressing problems and issues. My understanding and focus is that people don’t care about your company, they care about their own problems. My goal is to help them solve their problems with an easy to use and value-added solution.
Customer referrals are truly vital to small business viability. Ninety-two percent (92%) of Small Businesses in the U.S. rely on customer refers for new business but only 11% of those businesses actually have a formal customer referral program. From the conversations that I have had with small business owners, many state that they don’t have the time, resources or expertise to create, run and manage a formal customer referral program. Many also state that they rely on their customers to refer by passing along their contact information in the hopes that the new referral will reach out. This particular system may work in some instances but you are relying on the other party to initiate the transaction with your company.
Consumers want to have a system that will allow them to view your business and offerings along with some sort of reward for doing business with them, especially in the beginning. The expectation is that a first purchase discount is offered in order to entice them to patronize your business. A great customer experience is still expected, along with a small discount. If all goes well, then the consumer will most like repeat patronizing your business and will often tell others, hence another new referral.
What makes Dealium different is that we provide a centralized cloud-based platform and app for small business owners to create, run and manage their customer referral campaigns. With Dealium, our small business subscribers will be able to offer unlimited referral marketing campaigns that can be shared via Email, WhatsApp and Social Media platforms such as Facebook, Twitter, Pinterest and Linkedin all in one(1) click! Marketing automation allows our small business subscribers to remind customers to refer along with reminders to checkout new campaigns and to redeem referral rewards before they expire. Dealium does the work for you for about $7 a day. The biggest complaint that was discovered while talking to customers was that sales leads are experience, unreliable and you have to compete with multiple businesses. A small business does not have to compete with others when they have been referred and are much less expensive to acquire.
Providing a centralized marketplace that is a cloud and app-based referral campaign and customer engagement solution to the small business community in order to help them acquire new customers is what Dealium is all about. As mentioned in previous blogs, customer acquisition is the #2 pain point for small business owners and our goal and mission is to help them solve that regularly experienced pain point.
From the consumer perspective, we like to go to one location in order to find businesses that offer great customer experiences and referral reward discounts that are located in their community. Whether it be a restaurant, retail location, handyman, electrician, mover, realtor, groomer, etc, consumers want to find all of these choices all in one easily accessible platform.
At the end of the day you truly want to solve any potential customer’s problem and with Dealium, we help small businesses find new customers and consumers find small businesses in their community that offer great customer experiences with the opportunity to save money. Dealium is a centralized and affordable way to offer referral reward campaigns for just a few dollars a day for the small business owner and free for consumers to use.
With 99.7% of all businesses in the U.S. being classified as a small business, offering the right tools for these businesses to communicate with new and existing customers is the key. Please checkout Dealium.io to see how it can help create brand awareness and brand exposure opportunities for your small business or provide ways for you to save money with small businesses in your community!
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