As a business owner, you often wonder what gets a potential customer’s attention. We know the foundation of any business is what pain point you are solving for those you target. It often takes a business multiple pivots to determine their optimal target audience and product. Modern management theory defines a product or service as a medium of value exchange between a user and a business. Once you have determined that medium of value and you know the price point that the market is willing to accept, you have your product/market fit. Sometimes micro pivots are needed to find your true target audience and optimal product.
As with any product or service, you want to operate in a space where the pain point is must solve, recurring for the user and product or service is literally incorporated into the day of the life of the user. It could be lawn care service, food delivery, clothing or other items that consumers regularly rely upon for their day to day lives. To get started, you have to determine what your businesses “Aha” moments are in order to understand the what, why and how of your business.
The first “Aha” moment entails the customer understanding that they have a problem they must solve. The problem could be a number of things that are important to the user. An “Aha” moment is the moment or set of actions within your product or service that leads users to first discover value. There are typically 5 areas to consider when it comes to value exchange. Those areas include: Curiosity, the “Aha” moment, the Value Exchange, the Trigger and the Social Proof. The Curiosity is where a user finds out about the product or service through some means (e.g. advertisement, WOM, etc) and becomes curious in trying it out. The Aha moment is when they realize your product can actually help solve their problem(s). The value exchange is when the user makes their first investment, in time and/or money in your product or service. The Trigger is what keeps the customer coming back to the product or service because they continue to receive value when using it. The Social Proof aspect is when users are invested sufficiently in your product or service and they begin to promote it to others.
Having Aha moments is what helps establish your business as a go-to resource for a particular pain point that a target audience regularly experiences. As a recap, there typically two(2) Aha moments: the first is that the customer realized that they have a problem that needs solving and the second is that they realize what your business offering will help them solve their problem and they are willing to pay you your asking price to help them solve their problem.
For small business owners where customer acquisition is a recurring and must solve pain point, Dealsby is a cloud and app-based referral marketing and customer engagement solution that helps small businesses create brand awareness and brand exposure opportunities for their business. Dealsby helps connect small businesses to their communities, one referral at a time. Dealsby also helps Consumers save time and money searching for great local small businesses that offer exceptional customer experiences. Be sure to checkout Dealsby today!
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