It’s April 2023 and we are 1/3 into another year of uncertainty. Inflation still has a grip on the country, interest rates are keeping consumers from purchasing homes and home inventory is at a all time low. Consumers are experiencing shrinkflation and seem to be getting less and less for their money. You still need customers for our business and it seems as though everyone is looking to save time and money in some form. As a business owner, how do you offer savings to your customers while continuing to grow your business? How do we know where you customers hang out IRL and online in order to get and keep their attention. Consumers, more than ever, want a way to save money quickly and easily and the ability to let others know how to save too. Based on the Generation (e.g. Baby Boomers, Generations X, Y & Z), each generation acquires and processes information differently. Each generation places an importance on saving time and money and has different priorities. But how to you get a potential new customer’s attention in todays rapid pace economy? Smart devices with optimal messaging.
You can’t understand where your customers are unless you do some solid research. There are a number of research and survey firms and agencies that track a infinite number of consumer and business attitudes and behaviors concerning consumer spending, device use, social media engagement and countless other tracking methods. To understand you audience, you have to understand where they hang out and what is important to that particular audience. Each Generation is different in what trends they follow and what’s important to them. Studies show that on average, 85% of consumers in the US own a smartphone. The smartphone is THE primary device in how consumers communicate with one another and the world. Smartphones provide consumers a personalized tool to seek out what they desire and how they can instantly learn about and engage in things that are important to them. If you understand what age groups use certain types of technology, participate on certain types of social media platforms and other related facts, you can better understand where you need to focus your resources. All generations of consumers would agree that the easier you make it for them to interact with you, the more likely they are to interact with your business.
Depending on your business type, age of the business owner (Generation) and their general acceptance of using technology to engage with customers, you’ll learn what your customers preferences are in obtaining information and engaging with your business. As the title of this article states, you have to be where your customers are. Participating in a particular space and engaging with potential customers can often have a viral effect on brand awareness and exposure for your business. It critical to find your optimal traction channels by researching, experimenting and paying close attention to where customers are engaging businesses of your type. Certain generations might be heavily on Facebook but not on TikTok or Instagram. Maybe your customers are on Twitter but not on Pinterest. Understanding your optimal channels that your customers make their journey is vital to understanding what would attract them to your business. One fact typically holds true and that is consumers like to save time and money and they often want easy and frictionless ways to engage and share with others. The easier and more rewarding you make it for existing and potential customers, the more likely you are to create engagement opportunities and more loyal customers. Also keep in mind that trends can change quickly. A certain generation engaging on a certain social media platform could change instantly and something that was once a major player is no longer relevant so studying trends is a perpetual process.
At the end of the day, you have to provide ways for consumers to learn and share information about your business. Dealsby is cloud and app-based Referral Marketing and Customer Engagement Technology that integrates referral code sharing technology, SMS, Email & popular social media platforms. Dealsby helps create brand awareness, brand exposure & new customer acquisition opportunities for our small business subscribers.
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