As a consumer, we often search out deals in order to save time and money, especially during the holidays because we are usually buying for family and friends and not just ourselves. Regardless of the types of deals we seek, we want to know that we are going to have a great customer experience and save money. We often go even a little further and think of family and friends who might enjoy the same experience and save the same time and money. In our quest to find deals, we often get online and do searches based on the area, product or service to see if any savings opportunities are being offered. What makes that unpredictable is there is no organized marketing solution that can allow you to specifically search by zip code and specialty to see the small businesses in our community that are offering referral reward discounts, sales and promotions.
Sometimes we will call around to find out if someone in our circle knows of any specific sales or promotions that we can use in order to same time and money. The great thing about referrals is that the business has usually be vetted, saving us the time of determining if the business will fit our needs and offers a great customer experience. We know, based on marketing studies, that over 90% of small businesses rely on referrals for new business. Only a small number of businesses have a formal customer referral program or use a solution that is specific only to their business. In order to get more exposure, your business needs to be part of a network where consumers might congregate in order to find businesses like yours near them. There are a number of referral marketing software solutions on the market that allow businesses to create and run their own customer referral program, but the missing component is that consumers have to be made aware of your business first in order to review it and decide if the business fits their needs.
The holidays are often a make-or-break point for many small businesses in the U.S. Black Friday was a term coined to point out the fact that the holiday season (Thanksgiving Weekend to Christmas) can put a business in the black for the year or if unsuccessful, have a loss year. Supporting small business is critical during the holiday season because small businesses are often overlooked by consumers because of the constant advertising from big box retailers with the flashy commercials and ads promoting deep discounts and savings opportunities. Often times small businesses simply can compete for the attention of the consumer when the consumer is bombarded with holiday messages of deep discounts and the promise of a great customer experience. Small businesses have to find a way to counter the barrage of messages of shopping the big box retailers in order to get their fair share of the consumers holiday shopping dollars. Many small businesses are often stumped on how to get consumer’s attention during the holiday season, hence the word-of-mouth component being so important. Nothing is more viral that to have new or existing consumers promoting your business for you. Word-of-Mouth referrals are certainly the most viral and cost-effective way of getting the word out. Plus, word-of-mouth referrals have an implied vetted component that makes referred customers feel more confident patronizing a business that they are unfamiliar.
A possible solution to get the word out about your small business is to have a formal customer referral program that is web and app-based. Nothing creates a more viral opportunity for promotion that for consumers to share your sales, promotions and referral reward opportunities with their family and friends using their text, email and social media. Introducing Dealsby. Dealsby is the new way to save for consumers. Dealsby is web and app-based small business referral marketing technology that allows small businesses to have viral customer referral programs for just a few dollars a day. At Dealsby, we make it easy for businesses to implement effective referral marketing strategies and leverage the power of personal recommendations. So if you are a small business owner looking for a competitive advantage over your competitors, a web and app-based customer referral solution could be the answer. Go to Dealsby.io or download Dealsby in your app store today to get started for free. Dealsby supports consumers and small businesses, one referral at a time.
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