Dealsby Blog

Dealsby: Geolocation-based Referral Marketing Technology

Category: Social Commerce

  • The technology is there. Why not use it to engage your audience?

    According the statistics published by the Pew Research Center, approximately 85% of Americans own a smartphone and approximately 79% of those individuals use social media to regularly communicate with those important to them. So how do we use the aforementioned statistics to benefit how you communicate with your target audience? Let’s take a few moments…

  • Problem, Market, Business & Customer

    When deciding to start a business, there are important considerations in determining if you have a viable business model. The four(4) areas that must be considered are the Problem, Market, Business & Customer. Lets take a brief look at each area and why it is important to address each carefully. Problem: At the beginning and…

  • Supporting Small Business. One referral at a time.

    This is Dealium’s mission, north star and mantra. I grew up with parents who were small business owners when I was in college. As small business owners, my parents regularly struggled finding new customers to patronize their clothing business. As someone who has spent many years working in the business world and educated with a…

  • The Economy is starting to slow down. Now what?

    If you are a small business owner, you have probably started to notice what is happening in the national, state and even local economy as of August 2022. News networks are reporting that layoffs are starting to occur in particular industries, the housing market is starting to shift back to the buyer’s favor and everyday…

  • So why, exactly, are we here?

    Do you know why you do what you do?  If you are a business owner, profit is not the correct answer. I believe, as a entrepreneur, its critical to understand why you do what you do as a business owner. We all know “what” we do and “how” we do it. Understanding exactly why you…

  • Launching a Marketplace…

    Over the last couple of years, I have personally worked with numerous folks, including software developers, marketers, legal experts and tech consultants. My goal/intent is to create something of value that will benefit my target audiences which are Small Business Owners and Consumers who search for them. The market always has inefficiencies. When you see…

  • 10 Great Ways To Attract New Customers To Your Small Business

    10 Great Ways To Attract New Customers To Your Small Business Here are 10 tried-and-true tips to help you attract more customers. 1. Offer new customers discounts and promotions Consumers today are still looking for value and deals. Lure them into your business by offering introductory discounts, or have specials such as buy 2-get-1-for half-price…

  • Creating a winning customer acquisition strategy

    Marketing can be a hit or miss proposition. Some ads work well, some have mixed results and some flat out fail. The reasoning is that sometimes we simply are not targeting the right customers with our message. As mentioned in previous blogs, solving a pain point and having a value proposition is vital to your…

  • The Benefits of Referral Marketing

    Here are the primary benefits of referral programs. People trust referrals A lot of consumer reports indicate that recommendations and reviews are trusted more than traditional advertisements. And people are four times more likely to buy when referred by their friends. Hit Your Targeted Audience Typically, people often bring up conversations about their favorite products…

  • People just love to talk…

    What is it about a great deal that makes folks want to tell others? You hear about gas prices being a certain price at a certain gas station and you will tell others. You find a Back to School special and you tell other mom’s. You hear about a great deal on a tool set…

  • Those that ask shall receive, if…

    It sounds simple but you would be surprised how many people will buy from you if you simply provide a great customer experience and then ask the customer to refer their family and friends. You would also be surprised how many consumers are willing to recommend your business if you would simply ask. As a…

  • So how do I determine a referral marketing campaign ROI?

    So you want to offer a formal customer referral campaign for your business but don’t know how much it will benefit your business, how to set one up, where to go for the referral marketing tools. This blog will briefly discuss all of the aforementioned and why having a customer referral is so beneficial. There…

  • What motivates Consumers to buy?

    Getting and keeping the attention of your customers can be difficult to say the least. Consumers are constantly bombarded with offers and sales pitches of competing products and services. The Consumer has a problem that they want solved and seek out businesses that can solve that problem with the least amount of friction and often…

  • Creating value is more important than ever in today’s economy

    Why do consumers seek out deals? The obvious reason is to save money. Regardless of a customer’s financial resources, consumers like to save money. When you give customers the perception that you are saving them time, money and frustration in identifying and connecting with the products and services they desire, it is appreciated. When consumers…

  • Building a Marketplace

    Compared to traditional e-commerce, most of a marketplace’s unique challenges come from the marketplace having two sides to it: customers and providers. When launching a marketplace, this means you need to solve the chicken and egg problem—how to get customers with little supply options and how to get marketplace supply with only a few customers.…

  • Eye opening statistics concerning Customer Referrals (Part 2 of 2)

    Let’s continue our discussion of how effective and value-added customer referrals can be for a small business and the customers themselves. Knowing that we often seek advice from others when it comes to purchasing goods and services, the sheer amount of search time, expense, frustration and sometimes anxiety factors that a typical consumer faces makes…

  • Eye opening statistics concerning Customer Referrals (Part 1 of 2)

    If you are a business owner, you are probably often thinking of ways to engage with new customers. We know about all of the traditional ways to reach out to new customers and what the ROI is for each method. Some advertising methods are more effective and have a higher ROI than others but it…

  • Calculating your Customer Referral Program ROI

    We know from countless articles, surveys and polls that customer referral programs are, by far, the most cost effective and highest customer acquisition gaining tool available. What’s more cost effective than your current customers telling their family and friends about your business? What accelerates a customer referral is when a customer has an amazing customer…

  • Offering referral rewards using technology

    Offering customer discounts and promotional coupons are the number one factor in driving customer loyalty. With so many Consumers using discounts each day, it has proven to work in gaining customer loyalty. The more coupons a brand offers, the more likely its customers are to shop there again. Coupons are a great way for retailers…

  • Which of your family & friends owns a smart device?

    The title is a pretty ironic question because just about everyone has, and frequently uses, smart devices of some sort. Smartphones, laptops, tablets, you name it, we all have and use them frequently to complete every day and common tasks and help us organize our lives. So how can we use this, as a business,…

  • So what’s your plan for 2022?

    We are a few weeks into 2022 and C19 still has the country, markets and sentiment in a mess. Inflation is at its highest levels in 40 years and consumers are scrambling to find sometimes even the most basic of necessities. As a business owner, you still need a plan to how you are going…

  • Problem, Market, Business & Customer

    Whether you are an aspiring or existing entrepreneur, decisions have to be made or have been made on what pain point(s) your company will address, the niche(s) you will serve and other critical elements to providing value for your intended customers. In order to acquire new customers, which is the theme of the Virely/Dealium blog,…

  • Value Proposition and why it’s important

    Creating a clear and succinct value proposition that is meaningful to all of your business’ stakeholders, including your staff, customers and investors (if any), is one of the first challenges any entrepreneur faces. A value proposition can be defined as follows: “A product’s value proposition is a statement of the functional, self-expressive and emotional benefits…

  • The difference between your business being liked and being referred

    As a business owner, I’m sure you have requested feedback from your current and even past customers. If you are like me, you sometimes dread being asked to complete yet another customer satisfaction survey, sometimes being asked to do so even before the product or service is even provided. Survey are intended, obviously, to determine…

  • What’s your “must solve” small business pain point?

    If you are a small business owner in the U.S., you probably have a number of issues you address on a daily basis to keep your business viable and profitable. There are, obviously, high levels of personal and financial responsibilities when running a small business or a business of any size. Many factors, some that…

  • When a lack of customers affects your small business viability

    What is the 2nd most important challenge “pain point” for small business owners behind lack of cash flow? That would be customer acquisition and just getting more customers to patronize your business. If having a healthy supply of customers patronizing your business is happening, usually the lack of cash flow issue is resolved. Advertising, which…

  • When customer engagement is deeply affected by a non-traditional economy…

    Ever since the start of Covid back in January of 2020, the U.S. workforce has been on a “Worker Economy” reset trend. Normal consumer markets have also turned upside down and how consumers spend and interact with businesses, of all types, has drastically changed. Concepts that you would never think would be possible are now…

  • Who exactly are your customers?

    This sounds like a simple question and in some cases, it might be really easy. But in other cases like when you’re operating a two-sided marketplace, you might have to think about whether you have the right consumer of your products & services. Let’s say you’re doing a marketplace for buying and selling homes. Is…

  • Are you identifying & solving your customer’s pain points?

    I’m sure you can think of times when you have sat in meetings with your staff or coworkers brainstorming on how to drive more customers to your business. In order to get your target customers to notice and pay attention to your company’s message, there are key areas that should be addressed. These areas include:…

  • The 3 Why’s of Communicating

    If you are a business owner and you are trying to attract new customers, there are typically three key areas that you have to address in order to gain the customers attention and convince them to consider your offering: Why should I change? Why with you? Why now? Why the urgency? People don’t like change.…

  • When products & services become experiences

    This is an age when customers are spoiled for choice. In this kind of situation, what mostly informs customer decisions is their perception of the business brand. That is why the smartest businesses differentiate themselves with branding to connect with their customers better. As I mentioned in a previous blog, you must connect with your…

  • Customer Journey

    Customer Journey, it’s how we determine what a customer goes through to end up using our products or services. Knowing and understanding the customer’s journey while they deal with their pain points is vital to building the right products or providing the right services. The customer journey is typically broken down into the following five…

  • Creating Brand Awareness

    Brand Awareness is essential to growth today, and it’ll still be true next year and the year after. The more your target audience notices your brand, the more likely they are to buy from you. However, not all brand awareness is created equal. A lot of brands make the mistake of thinking that any attention…

  • Disruptive Innovation

    We are all creatures of habit. We are use to doing the same things in the same way and expect the same results. The great thing about innovation is that it can teach us a new ways of doing things and lessen the number of steps required to get the same desired results. Factors such…

  • Would you happen to know a good_____?

    How many times have you heard that phrase from a family or friend? We ask that question more than we realize. We depend a lot on our family and friends to point us in the right direction when it comes to finding a good contractor, restaurant, retail store, realtor, mover, etc. The psychology of why…

  • Customer Experience is truly what it is all about

    When we start and build a business to solve a problem for an intended audience we often spend the vast majority of our time working on features and benefits of the goods and services in which we plan to offer. The natural inclination is to follow the “features tell and benefits sell” route. That is…

  • Why providing Customer discounts using technology matters

    Consumers love to save money. It’s a well-known fact that people will shop based on how much they think they can save with a particular business and will often patronize businesses, regardless of their customer experience, if they feel as though they have saved money on a comparable product or service. According to an analysis…

  • What keeps you up at night?

    You’re a small business owner so I’m sure you’ve had plenty of sleepless nights. Sitting in your office or at home at the end of your very long day worrying about things such as payroll, cash flow, inventory, employee issues, unforeseen events such as weather or even Covid and of course customer acquisition. You’ve tried…

  • Leveraging Technology for Customer Acquisition

    We’ve all been there as a business owner, what affordable and effective marketing tools are available to bring more customers into my business? Do I use the standard tools such as D2C Advertising, radio, internet or newspaper to get the word out? What is my ROI for the aforementioned? Do I create my own solution?…

  • WIIFM

    We’ve all heard this term before, WIIFM. What’s In It For Me? There has to be value for a customer before they will consider your offer. When creating something or offering something of value, you have to start with the end result. The end result is the Customer Experience. In the traditional sense, when offering…

  • Leveraging your existing Customer-base

    How often do you ask your customers for referrals and then follow-up with them? Marketing surveys show that although customer referrals are definitely needed and wanted by small business owners, often times they aren’t asked for or followed-up. These scenarios often lead to lost business opportunities, higher customer acquisition costs and lower customer lifetime value…

  • Sorting through the noise

    Recent marketing studies suggest that the average person is now estimated to encounter between 6,000 to 10,000 ads every single day. We consciously and subconsciously pay attention and ignore certain types of messages that we are exposed to from different advertising platforms. Whether TV, Internet, Radio, Newspaper or even verbally, we are bombarded with organizations trying…

  • Did you know?

    Small business is truly the backbone of the United States. According to the Small Business Administration (SBA), there are over 31.7 million small businesses operating in the U.S. as of 2021. Of those 31.7 million over 25.7 million of those businesses are considered “non-employer” meaning 1, 2 & up to 5 person businesses. Why do…

  • Social Commerce and why it matters to growing your business

    As a business owner, we are use to the traditional avenues of reaching out to customers through advertisements such as print, radio, tv, online advertisements and even word of mouth. All of the aforementioned are important sources with each having their benefits and drawbacks. As technology continues to create efficiencies in society, we have to…

  • Social Media and Small Business

    Sharing information with the world is relatively easy with the advent of technology and social media. Phone calls, texts, email and social media are incredibly easy to access and use to relay information to your important family and friends contacts. We can use the aforementioned in an endless combination to spread the word. So if…

  • What are you doing to attract new customers?

    Everyone is attracted to a deal, no matter how large or small. By incorporating coupons and discounts into your overall marketing and pricing strategies, you’re already appealing to the minds of shoppers. Customer referrals make a deal even stronger for a shopper because the research component needed has been removed. But offering discounts to remain…

  • What’s better than a referral?

    Buying any type of product or service, regardless of the cost, can be unnerving for some folks. Whether it is finding a reliable plumber, electrician, handyman or finding a great new restaurant, we often look to our family and friends for advice. Doing this takes the stress and research time involved in doing business with…

  • Referrals & Social Enrichment

    The digital revolution has doing business easier than ever before. Technology is being used in all facets of life. Digital Ad spending is well into the billions of dollars for US companies. While companies spend billions to make you aware of their products and services, there is a secondary, tertiary and so on level of…

  • Referrals are simply more powerful

    When you think about it, the act of telling someone about a great experience whether a life experience, job experience or a purchase experience is powerful. People love to hear about good experiences because they want to experience it themselves. We all have, probably regularly, had someone ask “Hey, do you know a good electrician,…

  • Customer Engagement

    What if you could grow your business without increasing your spending?Customer loyalty is incredibly important to businesses because it will help you grow your business and sales faster than a simple marketing plan that focuses on recruiting new customers alone. Your customers experiences when they do business with you can be altered by a innocent…